ABOUT SÃO PAULO

São Paulo, Brazil's largest city, is a dynamic hub of culture, diversity, and economic influence. With a population exceeding 12 million, it stands as South America’s most populous city and a key financial centre.

Founded by Jesuit missionaries in 1554, São Paulo has a rich history reflected in its towering skyline, filled with skyscrapers that signify its global importance. The city is a cultural mosaic, with global influences visible in its food, music, and art scenes. Visitors can explore bustling street markets, offering everything from fresh produce to artisanal crafts.

Despite its vast urban expanse, São Paulo provides numerous green spaces, including the beloved Ibirapuera Park, which serves as a recreational and cultural hub. Each of the city’s neighbourhoods brings its own flavour, from the luxurious Jardins to the artsy Vila Madalena. The local cuisine mirrors the city’s diversity, with a variety of international and Brazilian restaurants offering rich culinary experiences.

São Paulo is a cultural epicentre, hosting renowned museums, theatres, and music venues, such as the São Paulo Art Museum and the Municipal Theatre. While the city grapples with issues like traffic and social inequality, São Paulo remains a vibrant, cosmopolitan city that draws visitors from across the globe.